As you explore the world of marketing—and especially online marketing—you will inevitably run across an alphabet soup of acronyms, terms, phrases and other jargon that you will need to decipher. Most seasoned marketers throw these terms around with ease and confidence, forgetting that up-and-coming marketers may not be as familiar with them. And most junior marketers are unwilling to admit they are in the dark about terminology, so they suffer in silence. To help new marketers decipher this alphabet soup of terminology, and refresh senior marketers’ memories of what the terms actually mean, I’ve put together a list of some acronyms and terms below. Of course this is not meant as an exhaustive list, so feel free to add some of your own terms in the comment section.
I’ve gotten a lot of emails and requests about search engine optimization (SEO) and how to drive more traffic to websites, so I thought I’d write a post on this very hot topic. SEO and site traffic are intricately intertwined, so it doesn’t make sense to talk about one without the other. SEO isn’t just about getting your site at the top of a Google search, but rather it’s about increasing the relevance and availability of your site so users can find your content more easily. SEO is very important to any website as it makes content easier to find, drives traffic and generally results in a better experience for users. If employed properly, effective content and SEO techniques can be used in tandem to drive traffic to your site, which can then increase your site ranking. There are tons of things you can do to increase site traffic and optimize your site for search, but I’m going to focus on just a few.
