Eventually most marketers are presented with the task of creating a positioning statement for their business, brand, product or service. While some may dismiss this important step as unnecessary or time-consuming, a good positioning statement can start you off on the right foot, and ample time and effort should be invested in developing your positioning statement. In addition to the utility you’ll derive from your positioning statement once it’s crafted, the development process also forces you to think about your brand from a strategic point of view and consider the value your product or service has for your target audiences.
