As you explore the world of marketing—and especially online marketing—you will inevitably run across an alphabet soup of acronyms, terms, phrases and other jargon that you will need to decipher. Most seasoned marketers throw these terms around with ease and confidence, forgetting that up-and-coming marketers may not be as familiar with them. And most junior marketers are unwilling to admit they are in the dark about terminology, so they suffer in silence. To help new marketers decipher this alphabet soup of terminology, and refresh senior marketers’ memories of what the terms actually mean, I’ve put together a list of some acronyms and terms below. Of course this is not meant as an exhaustive list, so feel free to add some of your own terms in the comment section.
